Common Social Media Mistakes Realtors Make (And How to Fix Them)

Why Social Media Matters for Realtors

Social media is a game-changer for realtors, but only when used effectively. Many agents make avoidable mistakes that limit their reach, engagement, and ultimately, their leads. Here are the most common social media mistakes realtors make—and how to fix them!

1. Inconsistent Posting Schedule

Posting sporadically can make your audience forget about you. ❌ Mistake: Posting only when you have a new listing. ✅ Fix: Create a content calendar and post consistently (3-5 times per week). 🔹 Pro Tip: Use scheduling tools like Hootsuite or Buffer to stay on track.

2. Over-Promoting Listings

If every post is just another listing, your audience may tune out. ❌ Mistake: Posting only homes for sale without any engaging content. ✅ Fix: Mix in valuable content like home-buying tips, local market updates, and client testimonials. 🔹 Pro Tip: Follow the 80/20 rule—80% valuable content, 20% promotional posts.

3. Ignoring Engagement & Comments

Social media is about building relationships, not just broadcasting messages. ❌ Mistake: Not responding to comments or messages promptly. ✅ Fix: Reply to every comment and direct message to foster relationships and trust. 🔹 Pro Tip: Set aside 15-30 minutes daily to engage with followers and potential clients.

4. Using Poor-Quality Visuals

Real estate is a visual industry—your images and videos must reflect that. ❌ Mistake: Posting blurry, dark, or poorly framed photos. ✅ Fix: Use professional photography or high-quality smartphone images with good lighting. 🔹 Pro Tip: Leverage tools like Canva or Lightroom to enhance your photos before posting.

5. Ignoring Video Content

Video content gets more engagement than static images. ❌ Mistake: Sticking only to photos and text posts. ✅ Fix: Incorporate video content, such as virtual tours, client testimonials, and Q&A sessions. 🔹 Pro Tip: Utilize Instagram Reels, TikTok, and YouTube Shorts for short, engaging videos.

6. Not Utilizing Hashtags Properly

Hashtags help you reach a wider audience, but only when used strategically. ❌ Mistake: Using too many or irrelevant hashtags. ✅ Fix: Use a mix of popular (#RealEstate, #DreamHome) and local hashtags (#PhoenixHomes, #LARealEstate). 🔹 Pro Tip: Research trending real estate hashtags and update them regularly.

7. Skipping Stories & Live Content

Stories and live videos are great for real-time engagement. ❌ Mistake: Only posting on your feed and ignoring Stories. ✅ Fix: Post behind-the-scenes, client shoutouts, and quick tips in Stories. 🔹 Pro Tip: Use Facebook Live or Instagram Live for virtual open houses or Q&A sessions.

8. Failing to Target the Right Audience with Ads

Social media ads are powerful, but they must be targeted correctly. ❌ Mistake: Running broad, untargeted ads. ✅ Fix: Use Facebook & Instagram Ads Manager to define your audience based on location, demographics, and interests. 🔹 Pro Tip: Retarget users who engaged with previous posts for better conversion rates.

9. Ignoring Analytics & Insights

If you don’t track your performance, you won’t know what works. ❌ Mistake: Posting without reviewing engagement metrics. ✅ Fix: Regularly check platform insights to see which content performs best. 🔹 Pro Tip: Adjust your strategy based on data, not guesswork.

10. Not Having a Clear Call-to-Action (CTA)

Every post should guide your audience toward the next step. ❌ Mistake: Posting content without a CTA. ✅ Fix: Always include clear CTAs like “DM me for listings” or “Click the link in bio to schedule a consultation.” 🔹 Pro Tip: Use action-driven phrases like “Book a free consultation today!”

Let AFHG Media Fix These Mistakes for You!

Managing social media effectively takes time and strategy—but you don’t have to do it alone! AFHG Media specializes in real estate social media management, helping you: ✅ Post consistently with high-quality content ✅ Optimize ads for better leads ✅ Create engaging videos & visuals

📲 Ready to level up your real estate social media? Contact AFHG Media today for expert social media management!